STRATEGY
Market Analysis
Trend Forecasting
Retail & Distribution
BRANDING
Brand Audit
Brand Identity
Brand and Product Naming
Tone of Voice
EARLY NPD
(new product development)
Market Research
Inspirational Workshops
Concept Development
Contact with noses
MARKETING AND COMMUNICATION
copywriting and storytelling
PR
digital marketing strategy
Social Media strategy
EDUCATIONAL SESSION
Team coaching (retail sales coaching, descriptive language)
Introduction to the main artistic perfumery brands
Tailored courses (topics on request)
COL.LAB
Col.Lab is the pulsating heart of our community. A multi-disciplinary hub where arts, fashion, culture and smell melange into practical experience.
This service is conceived to put brands and creators from the artistic perfumery sector in contact with creatives from other fields to inspire and nurture each other's work.
SERVICES
MISSION
Omniscent Studio is a consultancy agency specialising in the artistic perfumery sector.
What makes us stand out is a multidisciplinary approach, where the olfactory sphere meets culture and art, putting together new and established artistic perfumery brands on one hand, and creators from other fields, on the other. Our mission is to help both sides reach their full creative and commercial potential.
How do we want to achieve this? by moving out of the comfort zone and reaching out to the emergent consumer groups that lead the market.
From the early stages of your journey to the development of new strategies and collaborations, Omniscent will be there to assist you and help you move forward with your next great idea.
With Omniscent we are not only committed to supporting artistic perfumery brands reaching their goals, but we also aspire to create a space for sharing, dialogue and education on fragrances and scents.
How? By raising awareness and promoting olfactive culture as a means of establishing meaningful connections with all artistic and creative sectors, through the organisation of exhibitions, events and workshops.
OMNISCENT IS
THE FOUNDERS
'MIRIAM PATRESE - ROME
Miriam is an artistic perfumery specialist with a Master’s degree in Luxury Goods management and extensive experience in the retail luxury system.
She has a keen eye for the dynamics that lie beneath changing trends in the perfumery sector and she has a deep knowledge of the players in the artistic perfumery market, experience gained working for brands such as Byredo and Diptyque.
She writes articles concerning the world of perfumery in beauty magazines, such as Musa Digital and she constantly keeps abreast of new releases in the fragrance landscape with a critical eye, always searching for innovation in social media communication strategies.
Based in Rome, fluent in Chinese, she’s always looking for what is new, innovative and aesthetically interesting. She loves contemporary art and electronic music.
COSTANZA SOFIA MASET - london
Costanza is a skilled trend forecaster and consultant for the beauty and fragrance industry with international experience gained working for leading trend forecasting companies such as Nelly Rodi, WGSN and Stylus.
Combining strong creative and commercial acumen with solid research skills, Costanza is able to translate what happens today into innovative, actionable and effective solutions for the future. Attentive to social and environmental issues, her work achieves consistent and concrete results, in line with what is required today.
Based in London, she is always on the look for new art exhibitions, vegan food places and indie music gigs
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